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In 2009, we developed our very own 3-in-1 Teeth Whitening Gel, and embarked on a mission to bring brighter smiles to Kiwis. After a number of years of listening to complaints about sensitivity, and low returning customers, JJ knew something had to be done. The new gel was created to reduce the sensitivity that was so often associated with teeth whitening, and strengthen the enamel.

Lovelysmiles had set the benchmark for whitening products and the demand began increasing. Client weren’t just experiencing a more relaxed procedure once. They were coming back. They were telling their friends and family. All of a sudden, Teeth Whitening was an attainable service that everybody could enjoy, without pain and sensitivity.

Dentists and non-dentists were already watching. Today Lovelysmiles 3-in-1 Teeth Whitening Gel is a preferred choice for dental and non-dental practitioners.

You may not have heard of Lovelysmiles, but you have definitely seen some of our work. We have been trusted by many kiwis who you probably know. From radio and television, to creators and influencers – we are probably somewhere in the background. We feel that everyone deserves a smile, and our celebrities and influencers all do a great job of sharing the same vision.

In 2010, Lovelysmiles became a founding member of the New Zealand Cosmetic Teeth Whitening Association. JJ, who was the association president helped cement that teeth whitening is a safe practice which should be available to all kiwis. The association is now recognised by the Environmental Protection Authority, Ministry of Health and the Dental Council of New Zealand as an equivalent of the New Zealand Dental Association.